Content Marketing Support

A digital media platform was struggling to generate valuable content for its users. The Bloodhound module of DFP was able to fill the gap.

4 keys for a ‘good’ strategic question

When developing or optimising a ‘good strategy’, think about starting by framing the strategic problem or challenge faced by the organisation in the form of a question.

You need to manage algorithms

Algorithms are integral to everything that we do in business, whether we realise it or not. what hasn’t been that clear for many of us until the pandemic, is just how intertwined and algorithms have become to our everyday life. From the stocking of our shelves, the pre-positioning of stock, planning rules and as we say last year school exam grading.

The over 50s are a valuable resource in tackling a post-pandemic world

Organisations and policymakers need to consider the value that the over 50s can deliver. Especially as many regions of the world are already beginning to experience the effect of an ageing population. We believe ageing populations will become a highly disruptive force, which will impact business models, society, public policy, technology, and economics, the world over.