Phasing your strategy into a number of smaller time periods, not necessarily of equal length, provides several benefits, it:
- Provides a clear pathway allowing for different strategic inputs and/or intensities, as well as organisational architecture
- Improves communication and change by focusing on 1-2 critical areas, which can be different for each phase.
- Creates a better sense of urgency and provides momentum.
- Fosters a sense of achievement and increasing momentum by celebrating early success.
- Reinforces change, faster, allowing you to build and strengthen on what has gone before.
- Aids faster learning about what works and what doesn’t. Meaning you can be more flexible and quicker to react.
- Supports your capabilities and core competence by building and leveraging on the phase before