Terminology

Term Definition
Innovate | Innovation | Innovating
From the Latin innovare which means to change or to renew. It has been used since the 1540s in the context of a novel change, variation or new thing introduced. Make changes in something that is established through new methods, ideas or products. Introducing something new.
Disrupt | Disruption | Disruptive | Disrupting
From Latin disrumpo (to break or bust asunder) which is comprised of dis (apart, asunder) and rumpo (to break). It is used nowadays in a business sense to indicate a company that is causing radical change through innovation.